Analytics Dashboard Walkthrough

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Reading the Charts

The first four charts are separated into group of two with similar formats.



The first two feature the channels/files on the Y axis, which can be several on the dashboard or one if looking at the analytics of a single entry. On the X axis in the first graph is bandwidth, while the second tracks plays and visitors.



The next two graphs, which deal with plays or bandwidth over a given time frame rather than a total, feature plays/bandwidth on the Y axis. On the X axis will have a unit of a time, which depends on the selection. So a day view will show hours below, a month view will show days, and a year view will show months. It should be noted that these graphs can show in reverse order, depending on if you are looking at live or on demand (file) readouts.

Visitors

This is the basic unit used to count most stats on your DaCast account. Basically, “visitors” are every unique viewer that a stream or file gets.

Visitors per Country

This readout deals with demographics broken down by country. This data is taken from the number of visitors rather than number of plays. The chart itself shows the most popular areas where your viewers are located, unless their country was unable to be detected (which will show as “unknown country”). To see a more complete readout, click “See Details” to view a complete list.



Average Duration per Hour/Day/Month

This final readout appears for live streaming only, and will differ based on your selection.

For the Y axis, this data is presented based on average number of seconds the viewer watches. For the X axis, this will change depending on the metric you are looking at similar to . In the example enclosed, which is a year view, we can see that the peak was 569 average seconds in July (7). To get exact figures, click “See Details”.



Pay Per View and Subscription Analytics

Located in a separate tab, data is gathered for all pay per views and subscriptions charged over the system in order to provide a view of information. This is done similar in terms of day/month/year breakdowns, depending on what is selected. The four channels, for a dashboard view, are as follows:



The top left chart, “Revenue per Channel”, deals with revenue strictly from live channels. The chart next to it, “Revenue per Day/Month/Year”, gives a global view of all revenue earned across all three methods. “Revenue per Files” gives a view for video-on-demand content only, while “Revenue per Packages” highlights revenue earned from packages, which are a grouping of live and/or VODs.

If a more detailed view of the revenue, including who purchased and their email addresses, is needed this data can be looked at after clicking on “balance” toward the top of the screen on any page that you are logged in on.